Tuesday, June 24, 2008
Is this how you spend your marketing dollar?
Recently i took part in this competition on Asiaone motoring website and was selected for a chauffeured ride to and from a free meal, breakfast/lunch/dinner depending on which meal you were selected for.
After complaining to several people about how the client side poorly managed it. My several gripes about the issue:
1) No basic courtesy to greet your winner
2) The segregation between winner and client
3) Myopia
Regardless of the client's or media owner's initiative, i think being from the client side you should be protective of your brand. I always believe, at every single point of contact, is a point where you could garner positive or negative points. If at that particular point you garner so many negative points, it has now turned my positive affect to your brand to a negative one. I really question your use of marketing money. What's more it's 3 out of 500 people who were selected (don't ask how come i got selected, hehehe, I'm quite lucky, hurhur) shouldn't it make you want to ensure the event is a positive experience with your brand? -shrugs- I'm sure it doesn't take a lot of effort to make sure that these 6 people are happy with the experience by greeting them while you're through your meal. Or perhaps my brother & I are the only 2 who are griping, while the rest are just happy with a free meal and ride. And just so you know, this is the #1 selling brand worldwide, I guess complacency has set in eh, or just poor selection of staffing. And no matter how much my mother likes the brand, i'll definitely try strongly to dissuade her from buying a Toyota, afterall if you're this big, you won't miss one of us. Yes my mother & i like the Yaris, but you refuse to tell me the price, afterall it is a Vios event.
After this long tirade, this is a very good lesson for me, coz i will make sure nobody on my side taints my client's brand this way. I take pride in the account i serve that way.
Unknown at 12:38 am